![]() ![]() As Assaf Reifer, Product Manager for YouTube Analytics and Ezequiel Baril, Product Manager for YouTube Studio explain: “It’s important to note that the impression metric only reflects impressions generated by thumbnails on YouTube, including thumbnails on the homepage, subscription feed, search, and “up next” section.” Advertisements ![]() Impressions are opportunities to earn views. Impressions tell a creator what the potential reach of his/her content is. Impressions are counted when viewers see a video thumbnail. ![]() In a recent announcement detailing the new features, Google explained the metrics further: Impressions The metrics that will be available in YouTube Analytics – Impressions, Impressions click-through rate, and Unique Viewers – rolled out to a small number of creators last week, but should be available to all in YouTube Studio in the next few weeks.įor creators who prefer the familiarity of Creators Studio Classic, the metrics will also be appearing there soon. YouTube Studio brings “three new metrics,” providing a better understanding of how videos perform, and a new Dashboard showing “personalized news and information” about a channel. ![]()
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